November 22, 2024
Navigating Black Friday Cyber Monday Sales -- Free Gift with Purchase!
With Black Friday and Cyber Monday (BFCM) around the corner, I've been feeling the pressure to jump into the upcoming sales and discounts frenzy.
On one hand, running a small business means sales are crucial to staying open for another year, and big sales events can really help. At the same time, I'm always hesitant to deeply discount my products, both because I don't want to devalue the care and investment that went into making them, and also because as a small business I don't have the same margins as the big box stores offering huge markdowns.
Letterpress printing cards on this antique printing press is a labor-intensive process, but I love it and want to be part of keeping this art form alive.
Over the years, I’ve tried different things for BFCM—sometimes offering a sale, sometimes not. This year, I’ve decided not to run a sale, and instead, I’ll be including a special thank you with every order placed this weekend (11/22-11/24):
Free limited-edition sticker with any purchase—no minimum required! And if your order totals $50 or more, you’ll get a free pack of 5 limited-edition stickers.
I hope this strikes a balance between offering a meaningful token of thanks and an extra incentive to shop early and small this season without getting caught up in the BFCM frenzy. There’s no “right” way to do this, but this feels right for me this year.
xo,
Janine